Newsclip®: [Business] Bill Backer, the creator of the iconic “I’d like to buy the world a Coke” ad, has died — Quartz

"A legend of US advertising has passed away. Bill Backer died at the age of 89 at a hospital in Virginia last week. Backer worked for decades at McCann Erickson before co-founding what became Backer Spielvogel Bates, which grew into an industry titan, and where he served as vice chairman and worldwide creative director. Also a jingle writer, Backer...",

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