Newsclip®: [Sports] StubHub takes on Ticketmaster and becomes the first jersey sponsor in NBA history | VentureBeat | Business | by Paul Sawers

"Last month, the National Basketball Association (NBA) announced that jersey sponsorships would be permitted as part of a three-year pilot program, starting with the 2017-18 season. As of this week, we now know the name of the first brand to appear on an NBA team’s shirt — ticketing platform StubHub will appear on the top left of Philadelphia 76ers’ jerseys from the beginning of next season.",

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