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"The Toys-to-Life sphere is experiencing something of an upheaval right now. With sales of Skylanders down from last year, the amiibo craze cooling off a bit, Disney pulling out from the arena (and games) entirely, and perennial powerhouse Lego throwing their hat into the ring with Lego Dimensions. The competition for attention (and ever-valuable shelf space) is a harsher battle than ever, and as the originators of the genre, Activision and Toys for Bob are constantly looking for ways to innovate and keep the Skylanders game and toyline fresh.", venturebeat.com
"Activision is introducing the option for 'Skylanders' players to create their own characters in the franchise's fifth installment, which is set to debut on October 16. The toys-to-life franchise mimics real-world figures in the virtual...", dfw.cbslocal.com
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