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"Writing for The Guardian , longtime Apple marketing guru Ken Segall argues that Apple, in the absence of Steve Jobs, has lost its way . Whereas the company previously harnessed the 'power of simplicity' to deliver products and services that were intuitive and easy to use, Segall argues that", www.yahoo.com
"Author Ken Segall is an advertising executive who worked closely with Steve Jobs for over 12 years spanning NeXT and Apple. He was the man behind Apple's i-frenzy starting with the iMac and helped develop Apple’s famous 'Think different' campaign.", www.patentlyapple.com
"Starting up Apple and then returning later to save the company is a very different kind of activity-and requires different skills-than navigating a $230 billion company into mid-life maturity. Steve Jobs knew that when he hand-picked Tim Cook to succeed him. Some observers still don't.", www.macobserver.com
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