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"Wyndham Hotel Group is repositioning all 16 of its brands, gearing them more toward Millennials and 'the diverse global middle class,' the company announced. The brands—which sit in the upscale, midscale and economy segments—will get redesigned interiors and enhanced perks aimed at the type of traveler each brand welcomes. The company partnered with brand strategy and experience firm Siegel Gale to identify guests’ preferences and to design brand experiences that will elevate midscale and economy hotel stays. Changes across the Wyndham portfolio will appear as early as this summer. The company also recently added status levels to its Wyndham Rewards program, which now includes local experiences among items members can redeem.", www.businesstravelnews.com
"Wyndham Hotel Group, the world's largest hotel chain by room count, plans to triple its footprint in South Korea with mid-tier Ramada and Days Inn brands to fill fast-growing demand through local partnerships, its senior official said.", english.yonhapnews.co.kr
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