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"SAN FRANCISCO - Shares of Chipotle Mexican Grill appear expensive as Wall Street awaits fresh data on the burrito chain's struggle to recover from a string of food-borne illness outbreaks. Sales data for May, which analysts believe the company might release in the next several days, could provide evidence of whether two-for-one deals are successfully luring customers back after Chipotle posted its first-ever loss in the first quarter.", www.todayonline.com
"Moe’s Southwest Grill has toppled Chipotle to become America’s favorite Mexican-inspired fast casual restaurant chain, according to a new poll. The 1,900-unit Chipotle Mexican Grill chain, which had topped the last three annual Harris polls, didn’t even finish in the top four. The Denver-based chain has been beset by a number of food-borne illnesses in the last year, including a norovirus outbreak that sickened 386 customers, a salmonella incident that sickened 64 people and e. coli episodes in 11 states that sickened 60 people. As a result, sales have decline 30 percent and the company’s shares have dipped 33 percent, to $411.14, in early Friday trading. For Moe’s, a 600-unit chain, the first place finish in the Harris poll was its first. Moe’s showed the largest increase in brand equity (13 percent) among all restaurants measured, and demonstrates one of the largest equity increases across all brands assessed, which is significant given", nypost.com
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