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"After the first week of Copa America Centenario matches, the TV ratings show a clear winner in the United States with Univision averaging 2.8 million viewers per game compared to FOX Sports, which is averaging 831,100 viewers per game on FOX Sports 1 (and an average of 716,417 when combined with", worldsoccertalk.com
"For American soccer fans, the games will start Saturday morning and roll on with only brief breaks for about 14 hours. 'What made the Women's World Cup so significant is that it became a cultural event in this country,' said David Nathanson, the head of business operations for Fox Sports, which broadcast that tournament in 2015 and airs Copa America this year. For American television, it has the benefit of prime-time games, the buzz of the matches coming to cities around the country and the popularity of the U.S. and Mexican national teams. The European Championship in France on ESPN boasts the tradition of its significance to the continent's mighty squads. Because of the time difference, matches take place in the morning and afternoon in the United States. They also want to watch Argentina and Messi. Or Portugal and Ronaldo, who is 'going to draw a lot of attention from fans who are not avid soccer fans,' said Scott Guglielmino, ESPN's senior", www.seattlepi.com
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