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"ESPN says it has agreed with the Nielsen company to become one of the first television networks to regularly incorporate measurements of people watching TV outside of their homes in places like bars or health clubs into viewership estimates.", www.sandiegouniontribune.com
"The dreaded month of May for American television shows has arrived. This is when shows from different networks are given the final verdict — renewal, cancellation, or ending. Below is a list of all the shows that viewers will be saying goodbye to.", www.ecumenicalnews.com
"NEW YORK (AP) — ESPN says it has agreed with the Nielsen company to become one of the first television networks to regularly incorporate measurements of people watching TV outside of their homes in places like bars or health clubs into viewership estimates. Networks have been pushing Nielsen for technology to keep up with the changing way people watch TV, and the company said it is working on the ability to regularly measure viewership across all screens in various places, not just TV at home. Sports broadcasters have been particularly vocal in saying Nielsen's at-home measurements don't paint a realistic picture of their audiences. The company has been testing the technology and is close to a point where these estimates can be fully incorporated into its ratings system, said Brian Fuhrer, the company's senior vice president for product leadership. Some of ESPN's competitors have suggested that television highlights shows like 'Sportscenter'", www.seattlepi.com
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