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"First it was bedding, towels, pots and dishes, but now Martha Stewart is slapping her name on meal-kits. The domestic diva is crashing the $550 million meal delivery and prep business in a licensing deal with Marley Spoon, a two-year-old company that operates in the US the UK, the Netherlands, Austria, and Australia and just raised $17 million. The new venture, Martha & Marley Spoon, is Stewart’s first initiative since Martha Stewart Living Omnimedia was bought by Sequential Brands Group last year. The fast-growing meal-kit business has attracted more than 100 companies — including some of the most prominent players like Blue Apron, Plated and Hello Fresh, according to Technomic, a restaurant research firm. But only about a dozen are operating in multiple states. Stewart’s venture is a subscription service featuring her recipes and charging about $12 per meal, including skillet stroganoff and rice, baked feta and tomatoes, and sausage baked with beans", nypost.com
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