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"Apple may have solved the users’ privacy paradox by introducing “Differential Privacy” in its data collection and analysis during its WWDC in San Francisco last Monday. In theory, the concept aims at extracting useful insights like the users’ preference and patterns of behavior without learning anything about a specific individual.", www.hngn.com
"Striking a balance between collecting people’s personal information and protecting their privacy is a particularly tricky problem. In an effort to find a middle ground, Apple is pouring techniques from the latest research into its mobile operating system update this fall. “We don’t build a profile based on your email content or Web browsing habits to sell to advertisers,” CEO Tim Cook wrote in a letter to customers posted on Apple’s website in 2014. The idea is that Apple’s approach with iOS 10 will be able to spot patterns across devices as users type, and thus anticipate requests. “You might want to know what new words are trending so you can offer them up more readily,” said Craig Federighi, the company’s senior vice president of software engineering, onstage at the company’s annual Worldwide Developers Conference in San Francisco last week. The company plans to use a relatively recent, emerging technology in order to", www.sfchronicle.com
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