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"Yes, J.R. Smith is still shirtless from his night in Vegas, but look away from his booze-glazed torso for a second and focus on LeBron James. Here’s the hero of the Finals, at the moment he literally brings home the trophy Cleveland has been awaiting since before he was born. And he’s wearing—well, first, here’s what he’s not wearing: a Nike logo anywhere on his shirt or hat.", deadspin.com
"LeBron James dispelled any remaining doubt about his basketball credentials on Sunday after leading the Cleveland Cavaliers to a stunning comeback victory in the NBA Finals, but analysts and executives are divided on whether the win will provide more than a short-term boost to Nike’s struggling basketball business.", www.foxbusiness.com
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