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"Cirque du Soleil and the NFL are planting a flag in Times Square, constructing a four-story, 40,000 square-foot interactive exhibit, “NFL Times Square,” that aims to attract 25,000 people a week. Following the recent opening of Broadway production “Paramour,” the exhibit marks the latest ambitious move", www.yahoo.com
"NEW YORK — Although it may be best-known for acrobatic circus shows, Cirque du Soleil is venturing into the sports entertainment market. On Thursday, the Quebec-based company announced it is partnering with the National Football League to build a 3,716-square-metre interactive exhibit in New York's Times Square.", thechronicleherald.ca
"The NFL may have a team in Las Vegas in the near future and they'll be able to ask one of their new marketing partners about life in Sin City. Cirque du Soleil has been putting on shows in Vegas for a long time, although that won't be the location of their new venture with the league.", profootballtalk.nbcsports.com
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