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"RIO DE JANEIRO — The slick Michael Phelps TV ads for Under Armour are said to be the test case for a recent shift in the International Olympic Committee's iron-fisted control over its commercial properties. But Sidney Crosby has been there, done that.", thechronicleherald.ca
"Baseball, which was not included in the 2012 London Olympics and will not be played during this month’s 2016 Rio Olympics, will end its 12-year absence in Tokyo in 2020. Paul Seiler, the executive director and CEO of USA Baseball, expects the decision to have a massive effect on the sport’s popularity and youth participation worldwide.", www.newsobserver.com
"The Tokyo 2020 Organizing Committee announced Thursday that 5 new sports will appear at the Summer Olympics in Tokyo. Baseball/softball, karate, skateboarding, sport climbing, and surfing will appear at the 2020 Tokyo games. The games were unanimously appr", mynews4.com
"The Olympic brand is an attractive proposition for sponsors, due to the global visibility and goodwill associated with the games. Multinationals pay staggering sums to join the exclusive club of official sponsors. And there is a swathe of special legislation that polices who gets to capitalise on the Olympic brand.These laws go much further than conventional consumer protection or trade mark laws,...", newrepublic.com
"The slick Michael Phelps TV ads for Under Armour are said to be the test case for a recent shift in the International Olympic Committee's iron-fisted control over its commercial properties. But Sidney Crosby has been there, done that.", atlantic.ctvnews.ca
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